The speculations about who will replace Frida Giannini as Creative Director of Gucci was on every channels you can find, either online, tv-broadcasts or prints. Many names were named but not him. Tom Ford, Givenchy’s Riccardo Tisci, Christopher Kane, Pucci’s Peter Dundas and Joseph Altuzarra, have already been named as possible candidates by sources.
It was during the Gucci Men’s Fall/Winter 2015-16 runway show where Alessandro first revealed a contemporary new direction for the House. His full vision for Gucci will emerge during the Women’s Fall/Winter 2015-16 runway show.
Chairman and CEO of Kering
François-Henri Pinault, Chairman and CEO of Kering, stated:
“Throughout its history, Gucci has always created attention and excitement through its innovative and distinctive products and collections as it has become Italy’s most renowned fashion house and one of the most iconic and prominent luxury brands in the world. Alessandro Michele has both the qualities and the vision necessary to bring a new contemporary perspective to Gucci and lead the brand into an exciting new creative chapter of its history.”
Marco Bizzarri, President and CEO of Gucci
Marco Bizzarri, President and CEO of Gucci, said: “After a considered and thorough selection process, Alessandro Michele has been chosen to assume the role as Gucci Creative Director, based upon the contemporary vision he has articulated for the brand that he will now bring to life. Alessandro and I are fully aligned on this new contemporary vision needed by the brand and we will be continuously inspired by that new identity in our respective roles and duties.”
“Alessandro’s talent and his knowledge of the company and the design teams in place will for sure allow him to move quickly and seamlessly in implementing his new creative direction for the collections and the brand.” continued Marco Bizzarri. “The Gucci Men’s Autumn/Winter 2015-16 collection presented on 19 January, which was realized thanks to a remarkable collaboration between the men’s design and production teams, is a clear indication that the brand is ready to take a new direction.”
Alessandro Michelle has over 12 years of experience in the Gucci design studio and knowledge of the brand which makes his a perfect candidate for the role.
Over his 12-year tenure inside the Gucci design studio, Alessandro held a variety of roles. In 2006 he was named Leather Goods Design Director and promoted in May 2011 as Associate to then Creative Director Frida Giannini.
Passionate about interiors and décor, Alessandro in September 2014 took on the additional role of Creative Director of Richard Ginori—the fine Florentine porcelain brand acquired by Gucci in June 2013. He immediately reimagined the product offering and branding of the 280-year-old brand, repositioning it for the luxury market with new collections and a new store design template.