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Fashion bloggers come in different personas, the most common cases include the stupid 14 year old rich girl, and the 25 year old single girl who can’t afford shit.
Though most fashion bloggers are female, the male form has not been unheard off, though in most cases the specimen is gay.
FASHION BLOG https://en.wikipedia.org/wiki/Fashion_blog
A fashion blog can cover many things such as specific items of clothing and accessories, trends in various apparel markets (haute couture, prêt-à-porter, etc.), celebrity fashion choices and street fashion trends. They cover fashion at all levels from the largest fashion design houses to the smallest independent designers. 
Many fashion blogs could also be categorised as shopping blogs, since “most of the conversation is shopping advice, liberally laced with consumer recommendations“. This is very similar to the content of fashionmagazines. Some retailers in the fashion industry have even started blogs of their own to promote their products.
Some blogs focus more on fashion advice, featuring “how to…“-type articles for the lay reader. Articles discuss clothing fit, the matching and complementing of colors and other general knowledge on clothes wearing and care along with prescriptive advice on adhering to consuetudinary and en vogue standards.
Blogs that only occasionally mention fashion are not categorised as fashion blogs, although they may be labeled by the blogger as such.