COS brand launch in New York
The brand COS we already know for a while in European cities is recently launched the brand in United States. To celebrate of the launch of the brand COS in United States, the movie director Aaron Rose and Petra Collins crafted two new short films on respond to each other. COS have exclusively commissioned the two films.
The Bubble by Aaron Rose
Drive Time by Petra Collins
The two short films show the directors’ personal point of view on the two cities and how the urban environment influences creativity; New York as a dynamic bustling and brooding metropolis, Los Angeles the sunny, laissez-faire counterpart, home to fledgling talent and spirit of the new. The subject of New York vs LA has long been documented in American culture. Rose (now living in LA but with roots in New York) and Collins (the young New York-based artist with large networks in LA) are the ideal candidates to bring to life the trials and pleasures of living and creating in both of these cities.
Each film features iconic pieces from the core COS collection as stocked in the New York and LA stores as well as online.
Aaron Rose & Petra Collins
“I was really inspired by the idea of a salon and bringing people together in a city that wouldn’t normally be hanging out and trying to think of what today’s version of that in New York would be. I don’t think anywhere has served as coming together of different art worlds more in New York than Max Fish. The COS collection feels like artists clothes to me. There’s a sense of aesthetic consideration, a reserved simplicity with a twist; they’re smart clothes,” said Aaron Rose.
“I didn’t know Aaron but had obviously heard of him, until he asked me to be in his New York film. So it was great to be able to do the LA one. I love being out here, the city plays such a pivotal part to how everyone is inspired here. Maybe I need to move out here. COS gave me artistic freedom and I’m grateful for that,” said Petra Collins.