For it’s 5 pockets stretch jeans, Dutch denim brand CHASIN’ launches a massive campaign: #STRETCHYOUREGO. A campaign created around the EGO, to give this contemporary jeans the spotlight it deserves! A nationwide television campaign is launched, shot and directed by Joost Vandebrug. His signature black & white style provides the perfect setting to display this CHASIN’ stretch icon. And Lucas Valerdi is looking smoking here!

#STRETCHYOUREGO
In addition to the TV advert, CHASIN’ will also be launching the campaign in shop windows and in-store throughout the Netherlands, as well as online. The brand will be running the campaign across social media platforms, with a focus on Instagram. The hashtag #STRETCHYOUREGO represents EGO jeans, a stretch denim model designed to engage directly with consumers: “What boosts your EGO?”. Consumers who upload pictures in which a pair of EGO jeans features prominently can compete to win all six models of the EGO stretch jeans.

CHASIN_EGO_A3_landscape_HR #STRETCHYOUREGO CHASIN’ FASHION CAMPAIGN FILM, MUSIC & ARTS MEN'S FASHION

lank #STRETCHYOUREGO CHASIN’ FASHION CAMPAIGN FILM, MUSIC & ARTS MEN'S FASHION

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