For it’s 5 pockets stretch jeans, Dutch denim brand CHASIN’ launches a massive campaign: #STRETCHYOUREGO. A campaign created around the EGO, to give this contemporary jeans the spotlight it deserves! A nationwide television campaign is launched, shot and directed by Joost Vandebrug. His signature black & white style provides the perfect setting to display this CHASIN’ stretch icon. And Lucas Valerdi is looking smoking here!
In addition to the TV advert, CHASIN’ will also be launching the campaign in shop windows and in-store throughout the Netherlands, as well as online. The brand will be running the campaign across social media platforms, with a focus on Instagram. The hashtag #STRETCHYOUREGO represents EGO jeans, a stretch denim model designed to engage directly with consumers: “What boosts your EGO?”. Consumers who upload pictures in which a pair of EGO jeans features prominently can compete to win all six models of the EGO stretch jeans.