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“If you love the world of Balmain, you’ll also like the models that are part of it. Kendall, Gigi and Jourdan are my friends and they are therefore the perfect match for the Balmain x H&M campaign” said Olivier Rousteing, creative director of Balmain.
The collection consists of women’s and men’s collections with various accessories. The collection will be online and worldwide in approximately 250 selected H&M stores are available from 5 November.