MUROEXE ‘Supercell’ – A collection ready to withstand the toughest winter
After two years, Muroexe is back with a new episode of it’s already iconic silhouette, a shoe designed for urbanites seeking a versatile product for the everyday life. The new proposal delves into the key parameters of the project, the combination of the functionality and with the elegance of the shoe, the visual minimalism and contemporary aesthetics.
Muroexe ‘Supercell’, a proposal to overcome the harshness of winter; with it, we pay tribute to the largest storms and most destructive tornadoes. Supercell is composed of two versions.
Muroexe ‘Supercell’ HP (High Precipitations) a range consisting of five references made of an experimental material with rubbery appearance prepared to withstand strong rains. Available in black, navy blue, neutral grey, green, and grape. Price: 105€
Muroexe ‘Supercell’ LP (Low Precipitations) a range composed of two references designed for more friendly climates, which propose a review of the jersey fabric applied to a shoe. Available in white marble and dark grey. Price: €95.
Along with this collection, our ATOM collection in basic colours is also available, which due to its success and high demand has already become a permanent item in our catalogue. Available in black, grape, green, grey and navy blue. Price: €95.
What benefits does Muroexe ‘Supercell’?
Apart of the specific benefits of the collection, based on the characteristics of the material, are added to the already classics of our product: the anatomic last to ensure the best fit at the foot, grids and inner foam providing extreme comfort to our sneakers, high quality insoles and a flexible sole of polyurethane with damping required for the day to day.
All Muroexe ‘Supercell’ shoes are available in size 36 to 47 EU and can be purchased through the website or in a selection of stores in 12 countries, among other Germany, Sweden, Japan, Spain, Canada, the Netherlands and Belgium.
Despite the difficulties of launching a new brand in a mature market, ultra competitive and cornered by giant brands with infinite budgets, we have achieved thanks to our distinct proposition to find our place in the market. With a European ambitious retail expansion and a very strong commitment to e-commerce, we are building our proposal in countries like Germany, first country in sales, Sweden, Spain, the Netherlands, Canada or Japan. More than 20,000 people who bought Muroexe since our launch endorse us as a proposal that was born to be. Next steps: a new silhouette.
The blog post “MUROEXE ‘SUPERCELL’ – SHOES BRAND TO WATCH” published on ChristianGertsen.com – Dutch Men’s blog.
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