MINI Joins Pitti Uomo 93.

MINI renews the partnership with Pitti Immagine due to the 93thPitti Uomo edition that will be held at the suggestive Fortezza da Basso in Florence, from the 9thto the 12thof January.

Florence. MINI, also for the 2018, renews the partnership with Pitti Immagine and confirms the affinity between the two institutions that have taken part together to some projects where they shared the same innovation seeking, the passion for details and quality and the same will of going further in order to disclose new trends.

MINI e Pitti Immagine together for the new talent generations.

Passion, innovation and creative seeking are the expression of the cooperation between MINI and Pitti Immagine. These features bring together this two worlds, united by the same values and goals connected to a contemporary lifestyle approach.

On the occasion of Pitti Uomo 93, that will be held at Fortezza da Basso in Florence from the 9th to the 12thof January, the partnership between the two realities continues with some projects about the new lifestyle trend and about the new urban culture: the focus will be on the new fashion talents inspired by the theme MINI FASHION. Rethinking Identity. New perspectives on our DNA.

At Pitti Uomo 93 there will be four new talents that will present their reinterpretation of the MINI DNA with fashion items where they have brought the typical MINI style on their unique and thrilling fashion creations.

MINI, also for this year, will attend the event at Piazza delle Ghiaie in a renovated location conceived as a creative hub that will host the designers and their creations. Here the young talents will have the opportunity to explain their projects.

This is the MINI mission: constantly supporting the young emerging talents.


The MINI DNA: always an inspiration source.

Inventive Spirit, Iconic Design, Creative Use of Space, Go-kart Feeling e Minimal Footprintare the basics where MINI has built its own identity, iconicity and its strong brand awareness.

Inventive Spirit.It’s about being a pioneer, just like Sir Alec Issigonis and John Cooper, that with their intuitions have constantly faced the present to bring forward the future.

Iconic Design.It’s about heritage. MINI reshapes the original character at different times, but keeping intact the MINI iconography. An immediate, iconic real-world design that changes, disclosures and makes new challenges.

Creative Use of Space.It’s about overcoming limits and expectations. MINI is always on a quest for creative solutions that maximize the potential of space and resources around us.

Go-kart Feeling.It’s about fun. MINI is always looking for new unique, emotional, real experiences.

Minimal Footprint.It’s about consciousness. MINI committees to solve challenges and tensions relevant to the people of today and tomorrow and develops a strong awareness and balance between innovation and sustainability.


Four chromosomes for four emerging talents.

MINI FASHION has come alive by these features in order to fight the conventions with amazing ideas moved by curiosity, creativity and innovation spirit.MINI invites four young designers in order to interpret, with their own fashion style, four features of the MINI DNA. In this way, they can create unique and timeless clothes thought for the modern urban traveler and its needs. MINI, symbol of the urban travelling,becomes a real inspiration source that offers creative solutions for the modern urban traveler and its adventures.

Inventive Spirit – Vien

Vien integrates his passion for Japan in his inventive design approach. His project deconstructs and reassembles the man’s suit to give it a new fit and see it from a different perspective. Thanks to his unique and innovative style, he matches contrasting fabrics and materials, incorporating unexpected details, such as cotton inserts and Japanese-style stitching. 

Iconic Design – Rebecca Langebaek

The Danish designer is fascinated by the idea of iconic fashion. Her concept is about zooming in and out of time. She reinvented a t-shirt, with a combination of customizable details that represent a fresh view on the original, while drawing it into a contemporary context.

Creative Use of Space – Kristian Guerra

The aesthetic research of the designer taps into the unexpected mix between technical innovation and Italian based street culture. His parka shows a clever, functional modulation of paddings and spaces, looking at them from different angles to maximize their qualities and exalt function to the essence. 

Minimal Footprint – Bav Tailor

The London based designer matches antique tailoring techniques and modern, ecofriendly materials and technologies. Her “Nomad Coat” creates a story through its production process, an essential design and luxurious fabrics with a certified minimal eco footprint, inspiring others to be part of a positive movement.


BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.


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