The Fondazione Pitti Immagine Discoveryis continuing to dedicate special attention to the new protagonists of international fashion. Through the cooperation withKOCCA – Korea Creative Content Agency, the most important government agency supporting the country’s creativity – and following the special event held last January, Pitti Immagine Discovery is now presenting the Concept Korea project at Pitti Uomo, featuring some of South Korea’smost interesting brands.

On the occasion of Pitti Uomo no. 93, at 12.00 mid-dayon Wednesday, 10 January, the areas inside the Dogana host runway showings of collections by BEYOND CLOSETand BMUET(TE).

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Research on emerging talents and contemporary fashion scenarios is one of the fundamental objectives of the Fondazione Pitti Immagine Discovery’s work at Pitti Uomo”, says Raffaello Napoleone, CEO of Pitti Immagine.This is why we are constantly keeping an eye on the new wave of creatives in South Korea – a country which, over the past several seasons, has made a name for itself as one of the most dynamic and fashion-forward areas in the world. We are happy to host a new special event here in Florence. The event is produced in cooperation with KOCCA that has been our partner for quite a while and will bring collections by two leading names – BEYOND CLOSET and BMUET(TE) to our catwalk”.

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“I am truly honored to present the new collection of Beyond Closet at Pitti Uomo – says Tae Yong of Beyond Closet – a trade show that for me represents a reference platform for global fashion”.

“What happens at Pitti Uomo has a strong influence on the new frontiers of the contemporary fashion scene,” say Byungmun Seo and Jina Um of Bmuet(te), “for this reason we are very happy to be a part of this show and the energy it emanates: it is a great opportunityto introduce our brand to the Pitti Uomo international audience and taunch it on the global market”.

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BEYOND CLOSET

Designed by Tae Yong and launched in 2008, ready-to-wear by BEYOND CLOSET looks to American preppy classics and interprets them in a contemporary key geared to make your own personal style come through. Aiming at young targets, Tae Young’s creations are distinctive for their colorful, yet sophisticated look, abounding in graphics and patterns, and always with an eye on comfort. www.beyondcloset.com

BMUET(TE)

This ready-to-wear brand created in 2012 by designers Byungmun Seo and Jina Um, BMUET(TE) met with immediate attention – and approval – from the international fashion community (among the finalists in the WGSN Global Fashion Awards for emerging talents in 2012 and in WHO IS ON NEXT? Dubai 2015). The brand focuses on unconventionally constructed garments based on the creative juxtaposition of different elements. It is a concept that goes beyond conventional ideas and structures to develop new, avant-garde silhouettes that are imbued with an almost poetic sensitivity and are rendered in luxurious materials. www.bmuette.com

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